I'm
thrilled to be asked by BEVA to
write a blog on Westover's recently launched Equine Weight and Condition Club. RVN's
within equine practice are such an under-utilised resource in
comparison to their small-animal counterparts, introducing the idea of
nurse-lead clinics to make use of the wealth of knowledge RVN's have is the
perfect opportunity to create greater challenge within practice, whilst
tackling one of the biggest health issues our profession faces.
Although
we aim not to dissuade those with thin horses being interested in our service
(following medical workup), this clinic is primarily aimed at dealing with the
rising number of overweight and obese horses we see within practice. I can't
stress enough how much easier it is to launch a service like this with a
"whole-practice" approach. Within first-opinion practice, the
ambulatory vets are those in most contact with clients, and therefore it's
critical the nursing team can rely on those vets to upsell this service at any
and every call they attend with an overweight horse. The flip-side of this is
those that do embrace nurse-lead weight consults see their own workload
reduced, as they can refer clients to nurses to discuss all things
weight-related, freeing themselves up to do more challenging work. I'm sure
many vets can relate to the difficulty of being stuck at a consult way beyond
the scope of time left for a vaccine discussing variables like diet.
That's
not to paint a picture that we are fortunate to gain every upsell the vets send
our way - sadly as many will already realise, the issues surrounding obesity do
not gain the sort of recognition or concern from clients that we would like,
and therefore we don't get the volume of consults booked in that we would ideally
like to see. By ensuring weight remains a high profile issue and not being
deterred from discussing it we hope in time to secure a wider audience.
The
most effective consults are held at the horses' location as opposed to the
practice, as it removes subjectivity about grass quality and grazing
management, and is particularly important if you have a predominantly
leisure-horse caseload who may not all have transport. We aim to have an
objective assessment of the horses’ condition and weight, as well as an open
discussion about factors that may limit compliance to a diet and exercise plan:
these plans must be bespoke in order to be successful, so if a client can only
ride once a week due to work commitments or a horse is recovering from injury
we need to take this into account. We weigh their current diet to the gram,
usually creating great amusement amongst owners who prefer a “handful” method!
We also discuss our starting point in terms of exercise and management. Much
like the subjectivity over grass quality, you may have to be quite probing -
I'm still amazed at how many feel a 20 minute walk around the block constitutes
a physical challenge!
This
consult is predominantly fact finding, so unless emergency measures need to be
put into place we usually return to create a written plan incorporating diet,
exercise and management changes to be sent to the client within 24 hours. This
bides us time to consider all the variables at play in order to create the most
effective plan possible.
Maintaining
regular contact with our client's is also pivotal to our vision of the Westover
weight programme. There is significant evidence in human medicine that those
enrolled in group meetings see greater weight loss than those trying alone, so
mimicking this feels like the obvious step. We are trying to create a forum
group, giving clients the opportunity to discuss their difficulties with others
going through the same. Although this is challenging whilst numbers are low,
once you get a handful starting at the same time this soon adds additional
value to the programme for minimal staff input. This forum is interspersed with
regular information-based emails from myself as an RVN tackling weight related
subjects –research articles on grass intake whilst grazing and how to use a
grazing muzzle effectively as examples. This is a great way to engage with your
client’s more, as well as upselling more services like nurse-lead clipping
clinics or EMS blood sampling. This is all an additional revenue stream nurses
can provide that is new to the practice.
The
main struggle we face is retaining re-sees in cases receiving other ongoing
veterinary intervention, or in cases that have improved to now be at
a non-critical state. This relates to both the vets and clients
perception of what a weight consult offers. If a horse has a vaccine and the
vet puts a weigh band around the horse, this is enough for some clients, but I
hope in time to alter this mindset and show that we could offer them so much
more in terms of advice and support. Similarly, much like Weight Watchers
offers it's gold membership to those who reach their target weight as a
nod to the idea weight loss is a lifestyle, and not a one-off diet, I hope that
by continually banging the drum that it's important to frequently re-assess our
horses' health status and condition, client's will see the benefit of a re-examination
even when their horse has dramatically improved to help formulate the most
appropriate plan moving forward.